For many today, Google's pronouncements are important and
meaningful when applicable to certain current trends and meaning about what
takes place in the travel industry.
For example, according to Google, "Trust is defined in tourism literature as the dependability and credibility of
important factors associated with tourist destinations (Marinao et al.,
2012; Artigas et al., 2017). It is critical for the development of tourism and
societal well-being (Ramkissoon, 2020)."
However, according to the data site travelport the level of
"trust" in travel is only at 46%, which actually mirrors the current low level
of "trust" in
institutions/governments and even charities, and certainly the opinion based media's reporting of what is taking place, has
acerbated the public's skepticism.
Now
that the often "opinion" based reporting is coupled with the advent
of AI generated copy and photos, even what is eye witnessed is in question.
In the travel
industry, brands like Travel Advisor are busy issuing press
releases to confirm their commitment to providing users with "trust"
in their safety, yet when sites like travelpulse run surveys of
travelers, there is an indication that the general sense of low "trust"
is persuasive as well.
Regardless, the
travel industry is ignoring the lowered level of "trust" to forge
ahead with projects to indicate the industry is increasing whatever will
reassure travelers to travel to their destinations, plus use the "trust" products that they say are exactly as touted.
What can we expect during our 2023-2024 seasonal travel insofar as "trust" in the travel products we use?
I believe we are at a time
when events are unexpected and chaos is expected, I advise you to carefully assess whatever you do to determine if your level of "trust" is in keeping with your travel plans.
